Who Else Wants To
Without Ending Up Spending Too Much Money...
...Without Losing Sleep Going Hungry...
...And Without Worrying About Not Being Able To Do It!*
If you are looking for a dietitian who can help you lose around 10 kilos in 3-4 months*; without starving-diets and rigorous exercise-routines; in a scientific, easy-to-implement way; and without burning a hole in your pocket, this might be the most important information you'll ever read. Here's why....
I want you to understand how
your dietician's role in your weight-loss success,
is more vital than you think.
Be with me till the very end, and you'll learn about:
- The #1 reason people can't lose weight,
even if they want to and set out for it!
- The real-secret about weight-loss dieting
your dietician knows, but won't tell you!!
- The magic-formula of weight-loss success!!!
- The absolutely, unnecessary
waste-of-money in weight-loss dieting
that you should know about,
and can certainly avoid!!!!
But who am I and why should you listen to me?
I, Sheetal Patel, am a qualified dietitican with more than 20 years of professional-experience. I am one of the very few in Mumbai, with a bachelor's degree alongwith a post-graduate diploma in dietitics. I have worked with top-notch hospitals, gyms, health-centres and consultants and over the years, helped hundreds of people, including many celebrities, lose-weight and regain their health. I founded Nea-Zoi - The Weight Management Clinic, to bring to weight-loss aspirants, my unique approach, designed from my learnings and experiences of many years and many more clients .
The most guarded secret that
no dietician will ever want to reveal to you!
And the secret is: you are wired, you are programmed, to fail in dieting! Every dietician knows, even before you meet her, that you are most likely to give up midway!
She knows that this is what's most likely to happen: You'll start with enthusiasm; imaging a new, transformed you. You'll enthusiastically sign up with her, join a gym, buy new exercise-gear, wake up early to go for the walk or the gym...and after a few days, you'll start feeling the enthusiasm slowly waning. You'll simply get tired, bored...even too busy! You'll take small breaks. Then longer ones. You'll convice yourself that you'll get back to it. You'll promise yourself, you'll do it after Diwali/starting New-Years/after the holiday. You'll believe you can, but will only end up finding reasons why you can't. And if you had started with unrealistic expectations, wanting to see fast results, you'll simply get off dieting, concluding that "this dieting thing doesn't work". And probably even take refuge in “tummy tuck”, “liposuction” etc., later regretting to see these "magic-cures" turning out to be worse than the original problem!
Weight-loss dieting isn't about dieting
and not only about you!
67% of the people who get on a weight-loss programme, either don't achieve their goals or take much longer than they ideally should have. Most can’t even get started. And those who do manage to, face the enormous challenge of staying on the plan and achieving their goals. Haven't you been through this? If you have or haven't, you've got to know this - weight-loss dieting is more than about dieting and not only about you! Please read that again: weight-loss dieting is more than about dieting and not only about you!! If you have failed in the past, please take it from me, it primarily wasn't your fault. You know why?
The fact of the matter is this: Your dietician's role in your weight-loss success is more important than your own! But most dietitians work with their clients....as consultants, not coaches! They expect their clients to be self-motivated and follow the plan. And if they can't, they resign to "can't help those who won't help themselves".
The magic-formula of almost certain weight-loss success.*
Ok, honestly if you thought it was some abracadabra, I may disappoint you here. But seriously, it's so rarely used, it's nothing sort of that. And it's "magical" also because....it always works! And the formula is - to make the person wanting to lose weight, lose weight! That's the master-key - your dietician has to help you lose weight by being there, motivating you, pushing you, adjusting to your issues...till you reach your goal! She should work with you like a coach works with an athelete!
The master-key to your weight-loss success
is your dietician's approach!
More than 20 years of experience has taught me this - I have to get my clients to lose weight, not expect them to do so. Now that may sound like a "teacher with a stick", but hold on. In fact, it's quite the opposite. I have discovered the weight-loss secret that most dieticians wouldn't care, although they know about, and the one I use - I have to start with every new client; knowing not assuming; that she will most likely lose motivation to continue and will give up midway. And it's my job to not let that happen, by taking her "over that hill", to where she should reach. I have to be a coach, not a consultant! I have to approach her, absolutely on a one-to-one basis. No cookie-cutter approach. And it's this difference in approach that makes all the difference in my success with my clients. I am personally and wholly involved with each one of them.
The difference starts with the first step!
To begin with, I design their diet-programmes after an enormous amount of talking with and feedback from them; spending as much time with them as necessary, trying to understand each aspect of them and their lives, that could have a bearing on their dieting efforts.
Some examples of what I take into consideration when planning my diets:
- the client's specific issues (for e.g. PCOD, Diebetes etc.);
- the client's specific constraints (for e.g. extremely long days, frequent outstation travels, little time to go to the gym);
- the client's specific requirements (weekend partying?);
- the client's specific limitations (for e.g. Jain food, Vegan only);
- the client's specific constitution (for e.g. BMI, blood-type)
- the client's specific events (for e.g. upcoming marriage in the family)
Why is "being there" so important in dieting?
Not just at the start. Even the follow-up sessions are as intensive. And I am available to guide them, to motivate them, to make changes. As many as need be. To suit their progress and their circumstances. They give me feedback personally. Each one of them, meet and talk to me one-to-one, not my assistants. I am always accessible to them personally or on phone. No restrictions on how many times, which hours-of-the-day or what days-of-the-week. Some call me very often, almost everyday. Sometimes even many times in a day. Some who are very busy, often request to meet or talk with me late in the evenings or on weekends. Some even call me from a party or a restaurant they are at, to check if they can have something particular. No problems! I'm there for them! And they feel great to know that I am "just a phone-call away". (Confession: Not one of them, in so many years, has ever abused that. There’s always this mutual trust and respect).
Hey, you're not an "overweight body"!
I help my clients without being “strict” or “demanding” on them. I make it easy and possible for them. I make it enjoyable for them. I also make it practical for them - for example, I plan diets according to their personal eating options, not giving them expensive and exotic suggestions that require them to go hunting for unheard ingredients available only at select stores. No "only-fruits" diets! No starving! And yes, certainly no powders or pills!!
All of them tell me that they feel understood and taken care of as individuals, instead of as “overweight bodies”. They are not made to feel guilty and stressed out. I am 100% approachable to them and that’s what makes them want to stay on course and do it. (And it’s not just diet they talk to me about! They open up to me about all the issues that bother them and get them distracted). I spend as much time with each client, as she needs from me.
So what about "not spending too much money"?
How's that possible?
Most dieticians these days, charge on "pay-per-visit" basis. Essentially charging clients for their time. I don't believe in this logic. I believe that clients come to me for results, not for my time, and I must hence charge them for the results they'll get, not for the time I'll spend with them to achieve those results. When I commit to results, I work with certainty and clarity i.e. targetting the kilos the client needs to lose and the fees that she will have to pay for that. Even my clients are certain and clear about what to expect and how much will the same cost them. There are no "ifs or buts". There are no conditions attached. When I commit to results, I acknowledge the fact that each one of my clients will have different challenges and situations; and whether some will take more time and some less; some will require more meetings and some less; some will complete as per schedule/plan and some will need to take breaks; I will remain committed to them "till they achieve their goals".
The "pay-per-visit" versus "pay-per-kilo" logic.
I charge on pay-per-kilo basis, unlike on the pay-per-visit basis, that almost all others charge on. Here's how it works: When a client signs up with me, I start by calculating what her target should be i.e. the total weight she needs to lose. The fees payable works out this way: “Target x Rs. 1,000 Per Kg.”. So, if your target is 10 kgs, you pay Rs. 10,000. If it’s 15 kgs, you pay Rs. 15,000. If it's 20 kgs., you pay Rs. 20,000. And hey, if your target is 6 kgs, you pay just Rs. 6,000.
This goal-not-time-based approach, results in saving my clients a great deal of money while helping them achieve their weight-loss goals. Here's how: Most independent consulting dieticians (with experience of 10 years or less) charge Rs. 1,500-2,000 per visit, and give 15 days' diets i.e. their clients need to visit them every 15 days.
Now, taking an average of Rs. 1,750 per visit, let us understand how I can prove to be cheaper than almost all others, with half my experience. Let's take an example of a 10-kg. weight-loss target, which typically requires between 3 to 6 months' time (i.e. an average of 4.5 months or 4 months). Here's the calculation: