Why 65% of the people fail in their weight-loss goals and how to choose a dietician!
Losing weight is actually about two things:
1)“Knowing what to do” and 2)“Doing it”.
Knowing what to do, that is, what to eat, what not to eat, how to exercise etc. is what any dietician can tell you. And most of them will tell you almost the same thing. To be honest, there is hardly any difference between ‘Dietician A’ and ‘Dietician B’, including all the celebrity-ones you may have heard of. This is the first part of the equation.
The second, more crucial one, and the one that is the difference between success and failure of any weight-loss goal is, “doing it”. This is where 65% of the people fail!
Let’s understand this better. When you set out to lose weight, you are actually working on doing something that “you always knew is right for you but could not do”. Let’s be honest about this. If you have come to a stage where you “have to lose weight or else…..” it did not happen overnight. For quite some time you have let this happen to you.
Honestly, it’s not your fault completely.
There is this little devil in each one of us that stops us from “achieving what is good for us”. By giving us temptations, by giving us “why-not” reasons, by telling us we’ll do it next-time/next-day/next-week/next-month/next-year. Or after-Diwali/after-New-Years/after-that-family-wedding. That day never really comes…unless in the form of a health scare. The doctor tells you that you are borderline diabetic. Or your cholesterol levels are way too high. Or that you can’t conceive unless you lose weight. Now losing weight becomes a necessity. An urgency! However, even in situations such as these, this devil comes up tempting you to do it later. Do you agree?
Most can’t even get started. And those who do manage to, do it for some time and then lose the motivation to continue. Some get initial success and then simply get bored. They believe they can take a break and do it after some time. Many others get tired if the results don’t match their expectations. They set unrealistic expectations and want to see results “yesterday”. And if they don’t, they believe “tummy tuck”, “liposuction” etc. are the cures. Later regretting that the cure turned out worse than the problem!
The fact of the matter is this: those who set out to lose weight, for health or for other reasons, need more than just diet-counselling.
They actually need hand-holding and motivation to stay on track!
This is where a good, hands-on, results-oriented dietician plays a critical role. She should be able to keep you on track, motivate you when you seem to lose steam, encourage you to not give up and hand-hold you “till you achieve your goal”. Her experience should tell her when you are likely to give up and what to do to take you over that hill! And this she can do if she is personally involved and available to you. And knows how to make it easy for you. (Without shortcuts!).
This is the way I do it. And this is what I do differently.
Each of my clients, meet and talk to me personally, not my assistant. And I am personally and wholly involved with them. Some examples:
1) They send me WhatsApp messages of what they ate that day for a quick review from me at night.
2) They call me up, even late sometimes; to check if they can have something at a restaurant or at a party they are
3) I call them up to check if they went for the walk they were supposed to, at the time they had marked in their
daily-schedule for it. Yes, everyday! (And they somehow don’t want to tell me a “NO”).
And I do all of this without being “strict” or “demanding” on them. I make it easy and possible for them. I make it enjoyable for them. All of them - yes 100% - tell me that they feel much better, more energetic and even more motivated to keep working on it.
All of them tell me that they feel understood and taken care of as individuals, instead of as “overweight bodies”. They are not made to feel guilty, stressed out and like a “client”. I am 100% approachable to them and that’s what makes them want to stay on course and do it. (And it’s not just diet they talk to me about! They open up to me about all the issues that bother them and get them distracted). I spend as much time with each client, as she needs from me.
So am I more expensive?
Absolutely not! In fact I turn out to be cheaper than most dieticians. Here’s how: Most of them charge on a month-wise/diet-wise/package-wise basis. They sell packages, not results.
Celebrity-dieticians would charge you at least Rs. 5,000 per sitting with them. Gyms and health-centres who have dieticians on their payrolls would charge you up to Rs. 5,000 per month. Independent consulting dieticians (with experience of 10 years and less), would charge you Rs. 5,000 for 3 months. That’s the minimum, right now.
Now, let’s take the last one and understand how I can prove to be cheaper. To understand this, you will first need to understand how I work. When you sign up with me, I start by calculating what your target should be i.e. the total weight you need to lose. Your fees for the same would be “Your Target x Rs. 750 per kg”. So, if your target is 10 kgs, you pay Rs. 7,500. If it’s 15 kgs, you pay Rs. 11,250. And hey, if your target is 5 kgs, you pay just Rs. 3,750. If you compare this structure with a ‘fixed-fee’ one, this is what it will look like:
So, why do I work this way?
For 20 years I have been helping people lose weight. I have worked with top-notch gyms, health-centres and consultants. And the one thing I never really understood is this: how can we treat each individual in the same way? Does somebody who is overweight by 20 kgs. have the same challenges as the one who is overweight by 5 kgs.? Will she take the same time? Will she not have to keep paying again and again, every time she finishes her 3-month-package and has yet to achieve the remaining target? Is this fair? In fact, is this results-oriented?
Nea-Zoi Consulting is my dream of challenging this
"weight-loss industry scam",
where the only target everybody’s really working on is “sales”. I call this a “scam” (and honestly I have been part of it) is because there is an inherent benefit for the dietician to not work hard on you and help you achieve your target in the fastest possible way. In fact the slower you are, the more opportunities you give her for renewals. And she loves it if you are that way! She can achieve her sales-target more easily with you. Secretly she loves clients who are getting slower-than-their-potential results, as she can tell them, “Hey, you need to sign up for the next 3 months”.
I don’t believe clients come to me for “my time”. They come to me for “results”. I understand that different people have different challenges and constraints and will achieve results differently. So I don't constrain them with "time-limits" and "fixed-fee packages". They pay only for the targets they need to achieve, not for the time I spend with them.
There’s this other secret you’ve not been told.
You will gain back all and more of the weight you will lose in a weight-loss programme, after you achieve your target and go on your own (if you are like most people, of course!).
Losing weight is a challenge. Staying that way is an even greater challenge. Most people, more than 97%, gain back all the weight they had lost, especially if they had fallen-prey to some “fad approach”. Haven’t you come across friends and family-members who get into a diet-routine, lose 10-15 kgs, change their wardrobes and then 6-9 months down the line, gain back all, inch by inch, kilo by kilo? And more!
Maybe you have experienced this yourself! Not with me! I ensure that with me your health becomes your priority and I
motivate you to have a “life-altering experience”. And if you do get back the weight for some reason, you can approach me again.
I have a FREE lifetime-access guarantee.
Yes, you read that right! If you gain back some or more of the weight you lost with me, you can approach me again. And I will get you back on track, once again. With the same care and attention you experienced the first time. NO FEES PAYABLE this time.
However, the FREE part is for a VERY LIMITED PERIOD. My “lifetime access guarantee” is actually a "paid-for option" costing Rs. 15,000. And this is how it works: At the end of your programme with me i.e. when you have achieved your weight-loss goal and would now be going on your own, you have the option of buying a “lifetime access to me". For those who believe they may need me again, this is a great way to insure themselves against future fee-hikes. Many women, who come to me before their marriages, find this a great way to deal with post-pregnancy weight-gain that they are sure to have to battle with later on. Others, who are equally smart and believe that they would need me more than only this time, take it up too! As of now, for a VERY LIMITED PERIOD and to promote the Nea-Zoi website, I am making this available for FREE. This will go soon, so hurry and take it up for FREE NOW!
Don't forget to get a “FREE LIFETIME ACCESS” certificate from me when you sign up.
I really want to help you!
Weight-loss and health are a passion for me. My greatest joy is to help people achieve that. I find no greater joy than an excited phone-call from a client who tells me she lost a kilo since last time. No greater joy than a confident recommendation from a client who happily refers me her best-friend. No greater joy than to meet
somebody suddenly after years and know that she is still the way she had achieved with me and feeling great.
Meet some of them here.
And if you want, you can talk to them too (I have their happy permission).
So does it matter where you are located?
Well, yes and no. If you are close to Santacruz (West), Mumbai you can meet me personally more often. But for those who live or work far, even in different cities and countries, we manage very well by technology – mobiles, WhatsApp and email. There is absolutely no difference between them achieving results and those others who visit me more often. I ensure that. In fact, some of my best clients are from as far as Kolkatta, Chandigarh and London. Some of them are happier when we make a video-call, but most are fine with talking to me on phone, receiving their diets via email and using WhatsApp extensively.
Get a FREE consultation from me, NOW!
I will spend 45 minutes with you personally to understand you and your challenges. And will talk to you about what your goal should be and how we can work together to achieve it. I will give some “no-obligations” tips on how to eat right and what you can do on your own to start getting better. You don't pay me for that! And also choose not to sign up.
If you do sign up, we will work together to achieve your weight-loss goals, in an “ethical, scientific way”, without “health-destroying shortcuts”! I will help you to not just lose weight, but to also feel energetic, revitalized, renewed...to really feel like you've got a "NEA ZOI" (which in Greek means a "NEW LIFE")!
Call me on (+91)99 308 309 62 and book your FREE CONSULTATION with me NOW.
Remember, Nea-Zoi Consulting is different from regular dietitians
(and better than even celebrity-ones for you):