Do You Know Why
67% Of Weight-Loss Aspirants
Don’t Reach Their Goals At All
Take Much Longer To Lose Weight Than They Should?

Also, Do You Know Why They End Up Paying Their Dieticians Much More, Than They Should? *

Let’s understand this. Losing weight is actually about two things:

1)“Knowing what to do”    and    2)“Doing it”.

Knowing what to do, that is, what to eat, what not to eat, how to exercise etc. is what any dietician can tell you. And most of them will tell you almost the same thing. To be honest, there is hardly any difference between ‘Dietician A’ and ‘Dietician B’, including all the celebrity-ones you may have heard of. This is the first part of the equation.

The second, more crucial one, and the one that is the difference between success and failure of any weight-loss goal is, “doing it”. This is where 67% of the people fail i.e. they either don’t reach their goals at all or take much more time than they ideally should have.

Let’s understand this better. When you set out to lose weight, you are actually working on doing something that “you always knew is right for you but could not do”. Let’s be honest about this. If you have come to a stage where you “have to lose weight or else…..” it did not happen overnight. For quite some time you have let this happen to you.

Honestly, your past weight-loss failures are not your fault completely.

There is this little devil in each one of us that stops us from “achieving what is good for us”. By giving us temptations, by giving us “why-not” reasons, by telling us we’ll do it next-time/next-day/next-week/next-month/next-year. Or after-Diwali/after-New-Years/after-that-family-wedding. That day never really comes…unless in the form of a health scare. The doctor tells you that you are borderline diabetic. Or your cholesterol levels are way too high. Or that you can’t conceive unless you lose weight. Now losing weight becomes a necessity. An urgency! However, even in situations such as these, this devil comes up tempting you to do it later. Do you agree?

Most can’t even get started. And those who do manage to, do it for some time and then lose the motivation to continue. Some get initial success and then simply get bored. They believe they can take a break and do it after some time. Many others get tired if the results don’t match their expectations. They set unrealistic expectations and want to see results “yesterday”. And if they don’t, they believe “tummy tuck”, “liposuction” etc. are the cures. Later regretting that the cure turned out worse than the problem!

The fact of the matter is this: those who set out to lose weight, for health or for other reasons, need more than just diet-counselling.

Weight-loss aspirants, more than counseling, actually need hand-holding and motivation to stay on track!

This is where a good, hands-on, results-oriented dietician plays a critical role. She should be able to keep you on track, motivate you when you seem to lose steam, encourage you to not give up and hand-hold you “till you achieve your goal”. Her experience should tell her when you are likely to give up and what to do to take you over that hill! And this she can do if she is personally involved and available to you. And knows how to make it easy for you. (Without shortcuts!).

This is the way I work with my clients. This is what I do differently.

Each of my clients, meet and talk to me personally, not my assistants. And I am personally and wholly involved with them. I am always available to them; accessible to them personally or on phone. No restrictions on how many times, which hours of the day or what days of the week. They feel great to know that I am available “without restrictions”. (Not one of them, in so many years, has ever abused that. There’s always this mutual trust and respect).

This is unlike what most dieticians are doing. Most dieticians meet clients for the limited and pre-fixed number of sessions in their package options, like 8 sessions in the 3 months’ package or 24 sessions in the 6 months’ package. Many others charge on a per-session-basis. So you pay her every time you meet her. Many more, and especially those who run multi-location-based businesses, only meet their clients for the first time and then hand-over “their cases” to their assistants. The client, then hardly gets to meet the dietitian she came looking for and joined her consultation for. Here too, sessions even with the assistants, are pre-fixed and limited to the number of times within the package-period. What’s more, if THE DIETICIAN is personally available, you could be charged differentially. So, if you want to meet THE DIETICIAN personally you may have to pay a higher fee for a session with HER!

So either your dietician is available for a fixed number of times or is available on an “appointment-and-pay-per-session” basis. I don’t believe and work in that way. I am always accessible to my clients, like:

1) They can call me up and fix up a session with me at a convenient time, without restrictions on how many times that can be. This can be for any number of times, between the review-sessions we have every 15 days.

2) They can call me up anytime to ask me anything with regard to their dieting. Sometimes, they call me up, even late; to check if they can have something at a restaurant or at a party they are at.

3) I am hands-on with their progress on a daily-basis. They send me WhatsApp messages of the day’s diet-recall for a quick review from me at night.

4)    I call them up every day for the first 21 days and till they get it “in their system”, to check if they went for the walk or workout they were supposed to, at the time we had planned for in their daily-schedule for it. Yes, everyday for 21 days! (There are studies, empirical evidences and my own experience with my clients, that suggest 21 days repetition of an activity becoming a habit).

And I do all of this without being “strict” or “demanding” on them. I make it easy and possible for them. I make it enjoyable for them. All of them - yes 100% - tell me that they feel much better, more energetic and even more motivated to keep working on it.

All of them tell me that they feel understood and taken care of as individuals, instead of as “overweight bodies”. They are not made to feel guilty, stressed out and like a “client”. I am 100% approachable to them and that’s what makes them want to stay on course and do it. (And it’s not just diet they talk to me about! They open up to me about all the issues that bother them and get them distracted). I spend as much time with each client, as she needs from me.

And the way I charge ensures that my clients get results, without spending a Rupee more than they should.

I charge on pay-per-kilo-lost basis, not on pay-per-package-cost basis, that almost all others do. This, I have designed, is a way to ensure that my clients get results without being fleeced with money.

Let's understand this better. When you sign up with me, I start by calculating what your target should be i.e. the total weight you need to lose. Your fees for the same would be “Your Target x Rs. 750 per kg”. So, if your target is 10 kgs, you pay Rs. 7,500. If it’s 15 kgs, you pay Rs. 11,250. And hey, if your target is 5 kgs, you pay just Rs. 3,750. So with me, you are paying for your results, not for my time. I work with you till you get your results, not asking you to renew every month/quarter. Some of my clients take more time, some less, but I am there with them…till they achieve their results. No renewals. No upsells. Only you!

So, how would you end up paying more with other dieticians? Here’s how: Most of them charge on a month-wise/diet-wise/package-wise basis. They sell packages, not results. Celebrity-dieticians would charge you at least Rs. 5,000 per sitting with them. Gyms and health-centres who have dieticians on their payrolls would charge you up to Rs. 5,000 per month. Independent consulting dieticians (with experience of 10 years and less), would charge you Rs. 5,000 for 3 months. That’s the minimum, right now.

Now, let’s take the last one and understand how I can prove to be cheaper. If you compare this structure with a ‘fixed-fee’ one, this is what it will look like:

  Target Weight
Assume You
Achieve In
3 Months
Renew For Another
3 Months
Total Cost
Regular Dietician
10 Kgs. 7 Kgs. Yes Rs. 5,000 for the first 3 months
Rs. 5,000 for renewal after 3 months (to achieve the balance
3 kgs target)
Total Rs. 10,000.
Nea-Zoi Consulting* 10 Kgs. 7 Kgs. No Rs. 750 per kg = Rs. 7,500

So, you save Rs. 2,500 with me, with your target of 10 kgs. weight-loss achieved! With others, who work on time-based-package-basis, you could end up spending a minimum of Rs. 10,000 or ever higher, if you take even more than 6 months.

So, why do I work this way – differently from any other dietician you may have, or will, come across?

For 20 years I have been helping people lose weight. I have worked with top-notch gyms, health-centres and consultants. And the one thing I never really understood is this: how can we treat each individual in the same way? Does somebody who is overweight by 20 kgs. have the same challenges as the one who is overweight by 5 kgs.? Will she take the same time? Will she not have to keep paying again and again, every time she finishes her 3-month-package and has yet to achieve the remaining target? Is this fair? In fact, is this results-oriented?

Nea-Zoi Consulting is my dream of challenging this 
"weight-loss industry scam",

where the only target everybody’s really working on is “sales”. I call this a “scam” (and honestly I have been part of it) is because there is an inherent benefit for the dietician to not work hard on you and help you achieve your target in the fastest possible way. In fact the slower you are, the more opportunities you give her for renewals. And she loves it if you are that way! She can achieve her sales-target more easily with you. Secretly she loves clients who are getting slower-than-their-potential results, as she can tell them, “Hey, you need to sign up for the next 3 months”.

I don’t believe clients come to me for “my time”. They come to me for “results”. I understand that different people have different challenges and constraints and will achieve results differently. So I don't constrain them with "time-limits" and "fixed-fee packages". They pay only for the targets they need to achieve, not for the time I spend with them.

There’s this other secret you’ve not been told.

You will gain back all and more of the weight you will lose in a weight-loss programme, after you achieve your target and go on your own (if you are like most people, of course!).

Losing weight is a challenge. Staying that way is an even greater challenge. Most people, more than 97%, gain back all the weight they had lost, especially if they had fallen-prey to some “fad approach”. Haven’t you come across friends and family-members who get into a diet-routine, lose 10-15 kgs, change their wardrobes and then 6-9 months down the line, gain back all, inch by inch, kilo by kilo? And more!

Maybe you have experienced this yourself! Not with me! I ensure that with me your health becomes your priority and I motivate you to have a “life-altering experience”. And if you do get back the weight for some reason, you can approach me again.

I have a FREE lifetime-access guarantee.

Yes, you read that right! If you gain back some or more of the weight you lost with me, you can approach me again. And I will get you back on track, once again. With the same care and attention you experienced the first time. NO FEES PAYABLE this time.

However, the FREE part is for a VERY LIMITED PERIOD. My “lifetime access guarantee” is actually a "paid-for option" costing Rs. 15,000. And this is how it works: At the end of your programme with me i.e. when you have achieved your weight-loss goal and would now be going on your own, you have the option of buying a “lifetime access to me". For those who believe they may need me again, this is a great way to insure themselves against future fee-hikes. Many women, who come to me before their marriages, find this a great way to deal with post-pregnancy weight-gain that they are sure to have to battle with later on. Others, who are equally smart and believe that they would need me more than only this time, take it up too! As of now, for a VERY LIMITED PERIOD and to promote the Nea-Zoi website, I am making this available for FREE. This will go soon, so hurry and take it up for FREE NOW!

Don't forget to get a “FREE LIFETIME ACCESS” certificate from me when you sign up.

I really want to help you!

Weight-loss and health are a passion for me. My greatest joy is to help people achieve that. I find no greater joy than an excited phone-call from a client who tells me she lost a kilo since last time. No greater joy than a confident recommendation from a client who happily refers me her best-friend. No greater joy than to meet somebody suddenly after years and know that she is still the way she had achieved with me and feeling great.

Did I mention my clients simply love me?
Meet some of them here.

And if you want, you can talk to them too (I have their happy permission).

“As I sit here to write about my journey (must say not an ordeal!) from being all roly-poly to being lean, I feel like scripting the commercials that we see during late night shows, “kya aap mote hai?? Kya aapko wazan kam karna hai??? Toh le aaiye Slim Banaye Belt…” Only if it were that simple! Being pregnant is one of the most beautiful experiences of my life and coming from a typical Indian Family we believe in “Eating Healthy” during our term. Let me acknowledge; that when I ate, it was not just healthy, but fattening too. All those mother’s recipes of conceiving a Healthier, Prettier and Stronger child, it was I who ended up Healthier, Prettier and Stronger!....... (Read More)

Mrs. Brinda Sam Kanabar
Place: Wadala, Mumbai





Mrs. Seema Shah
Place: Shivaji Park,
Contact Number:

“I come from a huge Gujarati family, where family get-togethers happen almost every week. And eating is the way we bond. I was very worried about how I would be able to follow any diet-plan. My husband told me not to even try. Sheetal made it very easy for me. And what I most liked about her was she was so approachable. I could call her anytime I was confused or worried. And she not just ensured that I met my target but that I actually feel good....thanks a tonne Sheetal. My husband thanks you and wants to join you soon.”

“I am married into a strict Jain family, where we are not only NOT allowed to eat many things but also have to follow strict timings. Dieting seemed like an impossible dream for me. And with 2 small kids, I was not sure if I could follow the plan. I was terrified with the idea of starting any diet programme. Sheetal understood my challenges and planned things for me to make it both easy and possible. I am so motivated to follow the plan...only because the plan is working. I don’t even travel to meet her. WhatsApp and phone works for me most of the time.
If I can do it, anybody can! Sorry, if Sheetal can make it work for me, she can make it work for anybody.”

Mrs. Shivangi Mehta
Place: Malad, Mumbai
Contact Number:





Ms. Rashi Raheja
Place: Lokhandwala Complex, Andheri(West),
Contact Number:
(+91) 983-35-35-304

"When I first met Sheetal, I wanted to get into shape REALLY FAST. I went to her suggesting that she put me on a crash-diet. Sheetal dealt with me very patiently and with her I realized the importance of a balance between workouts and diet, not falling prey to quick-fixes and working on gaining overall fitness. She gave me the confidence that I could do it the right way.
Thanks for always being there when I needed to talk to you and see you. You made it easy. You made it possible for me. I am still the way as when I finished my programme with you in 2014! Thanks Sheetal.”

So does it matter where you are located?

Absolutely not! How far you are located from Santacruz (West), where I work from, will be the last of your worries, I promise you. Most of my clients don’t need to travel to meet me more than once in 15-30 days. I ensure that we manage very well by technology – mobiles, WhatsApp and email. And with an average time of 3 months* that my clients take to achieve their targets, that means travelling 2-3 times totally at the most. This, they believe to be far better than having somebody close, when they consider the overall better value they get with me – faster results with much lesser costs.*

I have clients from Walkeshwar, from Wadala, from Malad…and also from Kolkata, Chandigarh and London. None of my outstation clients have ever met me personally (if a Skype-meeting can be called impersonal!). And all have gotten results as my Mumbai-based clients have. So travelling to meet me should be the least of your worries.

Get a FREE consultation from me, NOW!

I will spend 45 minutes with you personally to understand you and your challenges. And will talk to you about what your goal should be and how we can work together to achieve it. I will give some “no-obligations” tips on how to eat right and what you can do on your own to start getting better. You don't pay me for that!  And also choose not to sign up.

If you do sign up, we will work together to achieve your weight-loss goals, in an “ethical, scientific way”, without “health-destroying shortcuts”! I will help you to not just lose weight, but to also feel energetic, revitalized, really feel like you've got a "NEA ZOI" (which in Greek means a "NEW LIFE")! 

Remember, Nea-Zoi Consulting is different from regular dieticians (and better than even celebrity-ones for you):

No Standardized-Time-Based Packages. Pay-As-Per-Your-Target.

No Time-Frames. No Renewals. With You Till You Achieve Your Goal!

Meet Me, Consult Me Only. Not My Assistant. Not My Junior.

Hurry! This one is for a VERY LIMITED TIME and will soon go!

Free Lifetime Access To Me.

CALL ME NOW ON (+91)99 308 309 62


Let’s talk. You will feel lighter,



Sheetal Patel, BHSc., PGDDAN (Post-Graduate Diploma in Dietetics & Applied Nutrition)

P.S.: Most people don’t lose weight because they simply don’t take action. They postpone things and never eventually get around doing it. Don’t be one of them. If you have searched for a “dietician” and come this far, you are taking positive action. Don’t give it up by postponing taking the next step. Trust me; if you don’t  CLICK-HERE-TO-CONTACT-ME   chances are you never will.

P.P.S.: And if I haven’t convinced you enough to at least come for the FREE 45 Minutes Consultation with me, please at least, go meet some other dietician. Somebody you may feel more comfortable with. But please do so. Because if you leave it for some other time, you may never get to doing it. In my more than 21 years of practice, I have known many people who never lost weight although they always wanted to, because they believed they would do it “next week”. So, if you don’t want to  CLICK-HERE-TO-CONTACT-ME   now I am ok with that. But call some dietician. Trust me; this is the secret first-step to your weight-loss success! Call up a dietician now. Anybody!

*Disclaimer: Individual results may vary from person to person

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